Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Sunday, May 20, 2018

Hurricane Maria - Lessons Learned - a panel discussion at the CIO & IT Leadership Conference #PRisIT


September 20th, 2017 will be a date that will be remembered for a long time by many. To some, it was a day of tragedy, for me it was a date for maturity.  Maturity, because Hurricane Maria was the "test of fire" for our company.  The worst that could happen, happened and it depended on everyone as a team to overcome it. And we did! 
 
If anything Hurricane Maria taught us was that our "infatuation" with fiber optics connectivity needed some revision.  Many don't know the fact that wireless technology saved the day after the hurricane.  Even if many did not noticed!  Several companies like ours provided wireless Internet and data services to many critical operations including the Disaster Management Center at Centro de Convenciones, critical connectivity for Evertec / ATH, Hacienda, FEMA, US Army Corp. of Engineers, among many even including connecting cellular towers for mobile service. 

As of May 10th 2018 Sin Comillas, a local business news outlet, reported that the local cable provider customer base was 80% up.  Not to kick a dead horse, but this puts forward the fragility of wireline networks.  Our customer base was 80% up just 8 weeks after the hurricane.  I use this example to highlight the true advantage of a wireless based infrastructure.  Although is not Hurricane proof, it can be reestablished far quicker than wireline.
At the 2018 Puerto Rico IT Cluster: CIO & ITLeadership Conference, I was able to participate in a panel where the effects of hurricane Maria on the telecom infrastructure on Puerto Rico were discussed. Lessons learned and next steps to be taken were among the topics of interest.

 (1) Tell us about the biggest challenge you faced after Hurricane Maria


There were many challenges faced after Hurricane Maria, starting from the most important part of any business, Our Team.  A small group of our dedicated staff, stayed at our facilities during the hurricane, they were responsible for monitoring and logging all incidents related to the hurricane.  I thank them for their efforts, as they were the "first responders" of our plan. Like many others, just getting our staff with the basic necessities so that they could be able to work was a challenge. Food, Gas and even a place to stay were provided to our employees. Some of our staff members turned our facilities into their temporary homes, as many brought the rest of their family to stay during the day. Another challenge was logistics, including physical access to our towers, our customers and other locations for repair.  Also, related to logistics, getting supplies from the mainland turned to be a huge problem.  The federal government was controlling all inbound cargo to PR. 

(2) Can you share with us a brief summary of how you overcame this challenge?

We relied on our customers as partners to overcame many of the challenges.  Starting from reaching cooperative agreements with gas stations so that we could have gas to operate and for our employees. Also, we partnered with a restaurant that provided our staff and family with daily breakfast and lunch. 

The logistics challenge was one that was a bit difficult to overcome.  Thankfully Most of the principal roads were somewhat cleared for traffic by the local citizens, letting a hand to the local government to quickly recover access to transportation which is critical on this kind of event. 

Getting the supplies from the Mainland to PR in order for our company to quickly repair the damages presented the biggest hurdle as the US government was controlling all sea and air traffic. The most cost effective way of shipping 20+ pallets of equipment would be by sea, but we had to rely on more costly air transport to get our supplies in a timely manner. This with some issues in terms of being able to get an air transport window by the FEMA controlled airport.



(3) Where is your company now vs. pre Maria and how are you preparing to become more resilient

We are bigger and stronger! We have learned many lessons along the way and rectified many weaknesses.  Among our plans that are being executed right now are:

-Non-dependence on any government help, during a disaster, your company must count with all the resources necessary to operate completely disengaged from any help or assistance from the government.  This includes shelter, food, water, gas, transportation and communications. 

-Alternative long run power.  We have revised our backup power plan and expanded it capabilities from isolated operation to 4 continuous weeks.  The addition of solar energy is critical, but must be integrated property to have a high survivability rate. 

-Redundancy, Redundancy, Redundancy.  Any operation that relies on Internet access for its continuity, must include several, fully independent connectivity providers.  We all now by now that a fiber cut or a copper line can take months to get repaired so to guarantee the survivability of your business, other technologies like wireless or satellite must be included in the contingency plan.  We relied on fiber for backhaul but we are building a multi-gig microwave backbone that goes around the island and thought it. This network will protect our services for future events. 
Enrique Ortiz - President, Claro PR / Gino Villarini - CEO & Founder, AeroNet / Henry Gordillo - President, Intech / Felix Lugo - Country Manager, C&W Business.

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Sunday, April 30, 2017

Visiting Vaynermedia NYC and meeting Gary Vaynerchuk

I started to follow Gary Vaynerchuk on Facebook about 4 months ago when I saw this interview with Larry King video.  That let me to follow him on Instagram, Twitter, YouTube and Snapchat!  Soon I discovered that he was all over the place producing content almost 24/7.  Actual value content, no beaches, no yachts, no girls, no bling, no Lamborghinis... Just sound advice on marketing and business.





For those of you who don’t know Gary, he’s an outspoken entrepreneur, who currently owns and runs Vaynermedia, a 600+ employee digital media agency in NYC. He has an interesting backstory that includes early investing in Facebook and Twitter along with being a early Vlogger in Youtube (First video posted in May 2006).  Check this great keynote on Youtube were Gary speaks about his story.


Being an entrepreneur my whole life, I recognized in Gary a true sense of hard work ethic with a huge tone of practicality and no BS. At first he might strike a bit arrogant or bold, but his message is clear, on point and I related.  

One month ago I was watching an Instagram livestream when Gary announced an idea that he planned to execute soon.  A small group 1-day full immersion on Vaynermedia operations including a session with Gary himself! An email was requested to be sent for application purposes. Let me be clear and point out that this was not free, it required a $10k payment.  I thought to myself, this was worth it and quickly sent that email hopping to gain a spot on this new opportunity.  

So about 3 weeks passed and I got an Eventbrite invitation to apply to 3 available dates for the VaynerMedia 4Ds "Daily Digital Deep Dive". 


I signed up for the first available date, knowing that it would be the less polished one, but there’s something special about being first. NDA's got signed, Flights and hotel got booked and I was on my way to NYC for the first 4Ds on 4/13/17.


Vaynermedia recently moved to 10 Hudson Yards, a new development on the Chelsea / High Line area of NYC.  I love walking, so I walked 25 minutes from my hotel to the place.  The area is still under construction, but the building is beautiful.  I entered the main lobby and guess who entered after me? Gary himself, so I introduced myself and proceed to get my security badge.  Got in to the elevator and rided up to the 25th floor!

So the group was about 12 people, all from different places and industries, the program started at about 9:20 with an intro and history of Gary and Vaynermedia, its goals and mission.  Most of what was discussed on this session we mostly knew so we quickly went through it and moved to the next sessions:

Platforms: Great discussion with the top brass of Vaynermedia on the digital platforms, their strengths, how video is the present and near future of social advertising and future outlook.



Digital Strategy:  Details where provided on how you need to design for the current state of customer attention, and plan for the future state of it as well.  

Creative Approach: Wow this session really provided excellent insights in to the creative process of Vaynermedia and how we could duplicate it in our own specific cases.  Vayner's Chief Creative Steve Babcock was on point and provided great examples to relate to our own ideas! 




Personal Branding: Vayner has a division exclusively focused on developing personal brands, utilizing strategic insights from Vayner, this is a topic I will discuss go on more deeply in future posts


Influencer Media: You might think that influencers are a new thing, but if you take a closer look, it has been here since movies and TV were the standard media outlets. Vayner's take on influencers is novel, taking more into consideration micro influencers. More on this in upcoming blogs. 


Paid Media: This was out last topic of the day and the best one in my opinion.  Being an Entrepreneur involves lots of number crunching to maximize your opportunities in all the areas of your business.  The last topic was the one that got me into deeply analyze new opportunities in my business.  Frankly some terms mentioned were foreign to me, but that created the need to deeply study more on the tactics and strategies to blast media investments into stratosphere. 



At lunch break, we had our keynote by Gary, he simply walked in, greeted everyone and sat down and delivered!  Basically everyone had a chance at bat to ask him questions pertaining directly to their own business or personal brands.  It was a really casual experience true to Gary and his spiel. You can watch it here.


I must attest that Gary is a very down to earth individual, he cares and delivers based on his experiences, that is truly valuable and I appreciate him for it!


This whole experience was a big eye opener for me, as it allowed me to create new connections linking many business touch points and strategies to many areas of my current and future businesses.  

Now the next step it to implement all this and execute!  Sadly the Daily Digital Deep Dive left me wanting for more and more! 

Hey Gary! Can we do a Week Digital Deep Dive?